The Global Market
Forum: Mexico at BEA 2013 is an ambitious one-day series of educational
sessions that present the exciting book and publishing industry that exists in
Mexico today. The focus of this
groundbreaking forum is to encourage an open exchange of thoughts, educational
information and proactive solutions that ultimately unlock challenges of
logistical and cultural barriers. Join BEA's Global Market Forum: Mexico where
publishers from both the United States and Mexico, learn to best serve Spanish
readers with literature that they will love!
9:30 - 9:40 am
Opening remarks
9:40 - 10:30 Overview of Mexican Publishing and the
Spanish Book Market in the US
Top players from Mexican publishing companies share the key drivers that
define the book industry in Mexico. Learn what domestic companies are shaping
the market and who their domestic and international competitors are. Find out
how books perform in comparison to other media content in Mexico. Discover the
impact of the overall economics in the emerging Mexican literature market.
10:40 – 11:30 Independent
& Alternative Publishing – Bucking the trend
Mexican publishing initiatives are largely comprised of small and medium
sized publishing companies and independent enterprises. As a result, smaller
publishers have found that they are more able to create closer relationships
with authors. This has resulted in books that are focused on topics and agendas
that rarely make it to bestseller lists. These types of titles are a crucial
and important component to what has given a voice to the large and diverse
community that has formed Mexico’s lush literary culture.
11:40 – 12:30 Mexico’s cultural ambitions on books,
reading, translation and a broader exchange with the US market
Public
initiatives and supportive policies are at the core of the people’s agenda in
Mexico. The proposed instruments include funding for translation, the by far
most important and largest international book fair in the Spanish language at
Guadalajara, as well as ambitions to open new ways for a better mutual exchange
of books, business and culture with the huge US Spanish language market. Expert
speakers will introduce a set of case studies highlighting these programs. An
assessment how these initiatives can help move titles out of Mexico and into
the US for American and Spanish audiences will be covered. Working with
translations, co-edition projects and exports and cultural co-operatives will
also be a focus of this panel discussion.
12:30 – 1:30 Lunch
Break
1:30 – 2:20 Following The Book Chain.
Expert speakers, including distributors, policy makers and marketing
professionals, will explore book production and how to find audiences
domestically and internationally. Learn key information about imports and
exports and the complex set of rules that comprise best practices. Discover how
to walk books across the border between Mexico and the United States. Find out
what the current trade limits are and what initiatives would be required for
Mexican literature to expand into the U.S. marketplace.
2:30 – 3:20 Pack Light – eBooks Make Travelling Across Borders Easy!
The United States has felt the digital revolution and all the positives
it has brought into the publishing industry. In Mexico, the digital revolution
has just begun. Learn about the opportunities that are re-inventing the
publishing industry south of the border. Join this controversial exchange on
what digital eBooks mean to Mexican publishers and how a global domination
impacts the future of digital innovation. Discover the value of bringing
diverse literature from Mexico into the U.S. markets through digital
distribution.
3:30 4:20 The
World of Children’s and young adult books in MexicoBooks
for young readers are at the core of any country’s strategies to reach out to
new frontiers, which is clearly the case in Mexico. A high standard in story telling
as well as in design and illustrations meets with high expectations to buy and
sell rights. Three leading innovative Mexican publishers will introduce their
newest and most exciting creations, and compare them to their US equivalent’s
works and expectations.
4:30 – 5:00 Creating
Future Partnerships – Match Making and Speed Dating!
An open forum for match making and informal discussions promote 5
initiatives of Mexican literature. Join in on the fun – 5 slots of 5 minutes
will highlight 5 fabulous opportunities.