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Wednesday, June 10, 2015

More Post Show Data

I have attached a link below to some of the info we will share with BEA exhibitors as we review what went well and what can be improved upon going to Chicago.  Missing here is context that a conversation would allow, but hopefully this is at least interesting.

Monday, June 8, 2015

BEA 2015 Numbers

With a short window of time to reflect on BEA 2015 I’m happy to say the event delivered on the high side of expectations.

Below are a few of the high level wins:
  • The Global Market Forum program featuring China was successful beyond all measure and plans. The conference sessions were full and there was an incredible amount of meaningful interaction between U.S. and Chinese publishers not only in the Javits but also at a multitude of cultural events throughout NYC. BEA laid a foundation for the industry that will be productive for years to come.
  • The new two and half day format unfolded exactly as needed.  Wednesday was buzzy with full sessions, the BEA Bloggers Conference set an attendance record, the APA conference sold out and Jonathan Franzen took the stage for sneak peek of PURITY, the Fall’s most hotly anticipated title while the opening of the show floor still saw long lines waiting to get in.  Not everyone was thrilled, likely measuring against a standard opening of BEA, but walking the show floor at 4:30 on Wednesday, I saw almost all booths busy with meetings, loads of booksellers/attendees, lines in autographing and a really busy exhibit hall. 
  • The bigger win was BEA was hectic right until 5:00 on Friday - making for two and half  energized and robust days dedicated to the trade.
  • The Remainders section remains resilient - see this review for more details: 
  • BookCon – attendance grew by 80% and saw the Special Events Hall draw crowds of 2,000+ all day Saturday. The Show Floor aisles had strong traffic and the revamped Autographing area was packed. 
  • People sold books, lots of books at BookCon - especially at the bookstore run by Word.  It was actually too good, we did not anticipate the crush of business to start on Saturday. This created some long lines and not the best experience for fans, but it was fixed for the opening of Sunday which ran a lot smoother.
  • The best story I saw was Cider Mill Press, talking with Publisher John Whalen, in a mere 10x10 and not boasting name brand authors like John Green (just a lot of great books) sold over $2,000.00 worth of books 
I am proud to say that BEA gave the vast majority of exhibitors and attendees the event they needed.  Like anything there are adjustments to make but we are eager for the unique opportunities Chicago presents. We expect a nice uptick from ABA members as we are out NYC for the first time since 2009.  

The Translation Market had terrific programming to support the area, but did not get the reception we hoped for - so we will revisit this offering.  The Author Market (it was the Author Marketplace in 2015) was a home run, buzzing and busy throughout - although it needed some tweaks onsite, this will only grow.  

I can promise one change for Chicago - you will be able to print your badge at home or office, but will require an onsite scan to activate it.  BookCon is indeed changing the game as we can see the shift in more publishers going into the hybrid area of the show floor.   We are excited about engaging the book loving public in Chicago and are also exploring the possibility of a second BookCon in NYC.

ATTENDANCE FIGURES 


  • Total Verified Professional Attendance for BEA 2015 only: 10,832 = -1.2%
  • Total Industry Professionals 2015 = 20,895 = +5.2%
  • BookCon 2015 = 18,000 = +80%
  • Total Verified Professional Attendance for BEA 2014 only: 10,965 
  • Total Industry Professionals 2014 = 19,860 
  • BookCon 2014 = 10,000

  • DATES FOR BEA CHICAGO WED-FRI MAY 11-13, 2016 
    BOOKCON SATURDAY MAY 14TH 


    Thursday, May 28, 2015

    BEA DAY TWO

    The Adult Breakfast with Kunal Nayyar, Lee Child, Diana Nyad and Brandon Stanton just concluded and passed me on their way to the ABA lounge for signing.  People queued up at 4 different entrances which is so different than years past - where EVERYONE lined up in one entrance.   Another packed day is expected with 35 programs scheduled on everything from Word of Mouth Gone Digital to How to Make Translations Work to Alternative DRM Strategies.  There are 27 programs on the Author Stage including Debut Fiction, In Search of Diverse Books and Meet the BEA Adult Buzz Authors.  There are 100s of authors signing today - both in Autograhing and in exhibitor booths.

    It is a jammed day that we are expecting jammed aisles - plan your time well, drink lots of water and save a few steps anytime you can because you will need those steps to get to get your next panel, signing or booth you are visiting!