I had a nice treat last night while flipping channels on TV, stopping to watch the American Express Shop Small promotion and there is Mitchell Kaplan from one of the great books stores anywhere, Books & Books in Miami (he has about 10 stores in total) .
I stopped because Shop Small is such a powerful and great initiative. Amex started it in 2010 and it is something that works amazingly well in the world of indie books stores. So go out and shop at a local business or bookstore on Saturday Nov. 28th and you will probably be helped by an author if not someone from the ABA.
Now check out the link, but don't blink - Mitchell owns the screen, popping in at the 7 second mark and is gone by the 8 second mark.
While you are shopping on Saturday 11/18 - here are some great books to pick up: