I came across a recent article in Entertainment Weekly discussing if To Kill A Mockingbird or The Catcher in the Rye were to be released in today's world, they would have likely been marketed as YA titles. They raise an interesting point as to what that would have meant to their longevity and if there is a bias in terms of critical success for YA titles. The thing I took from this article: for all the dire predictions on the future of publishing, the venerable 'old media' that publishing is deemed to be, it has the enviable postion of a growing and young fan base. From Twilight to Lemony Snicket to Harry Potter to the Wimpy Kid to the Hunger Game books - there legions of kids and teens that are already reading books and the vast majority in the tradtional format, not via a device. It is not a zero sum game between video games, the internet, television or music - a good product will find its market and a good story will find its audience.
I am optimistic that as long as there are good books to read, the legions of fans from all the series and books I already listed will want that experience again and again and again.
Entertainment Weekly - To Kill A Mockingbird Turns 50