Friday, February 18, 2011

If a little is good, is more better?

We are putting the theory that if a little is good, then a lot must be better to the test with all that will be happening at BEA this year.   BEA has long been the gathering place for publishing, sort of like being the Big Top - there is something for everyone.   That can be as much of a strength as it is a weakness. The strength being that there is something of subtance for every part of the industry that can benefit by participating in BEA.  The potential weakness is being jack of all trades, master of none for specific niches around BEA.  I will circle back to this....

....First the the big announcement yesterday of the co-location of the BlogWorld East event with BEA.   "By co-locating BlogWorld East with BookExpo America, we are creating the first real convergence of new media and traditional media. The capital of traditional media is playing host to the largest gathering of social media professionals and new media content creators in the world. Both communities have a truly unique opportunity to learn from the brightest minds each has to offer.” explained BlogWorld CEO Rick Calvert. “It’s exciting to think about the potential for new ideas and business opportunities that will result from BlogWorld and BookExpo America happening side by side.”  From my perspective, this is a perfect fit for BookExpo America. We have been building our blogger base and social media has emerged as a powerful force in book publishing and marketing in recent years. We expect this association will strongly benefit our respective attendees and exhibitors for many years to come.

Getting back to my original point, specifically that this can be a strength or a weakness.  BEA's vision is to bring in partners that can truly serve their core audiences complete needs while they can also benefit in all the peripheral opportunities that abound at BEA.  That is why we have the IDPF presenting their Digital Book 2011 program at BEA.  We are equally thrilled to welcome back the super organized Book Bloggers Convention.  The Audio Publishers Association will be holding their program at BEA.  How can I forget the ABA?  They are the foundation and fabric of BEA and deliver a tremendous program.  The Indpendent Book Publishers Association Publishing University is also a terrific program that provides a great service to their members and then has all of BEA available as their dessert.  Lest I forget the great programs delivered by the AAP and the BISG at BEA.  The AAR also delivers a super program.  BEA's focus on international through our Global Market Forum continues to grow in depth and prominence.  We are thrilled to honor Italian publishing for the focus of this year's Global Market Forum.  Not to be forgotten is the CIROBE Remainders Pavilion with the special hours we provide to serve the needs of this important group of buyers and exhibitors at BEA.

This was a  a rambling post, but wanting to share all that will be happening at BEA is a rambling task.  Having so many strong partners that serve the core interests of unique attendee and exhibitor groups that can ALSO create and find opporunities among the whole BEA audience is a great strength.  


  1. I was very encouraged to find this site. I wanted to thank you for this special read. I definitely savored every little bit of it and I have you bookmarked to check out new stuff you post.

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  3. This week I had to decide whether or not to have my publisher present my works at BEA; after reading your post, I have opted to give them the go-ahead. Thank you for helping me make the decision. I question why I must pay my publisher to represent me here; but then, I will do so simply for the exposure and post it in QuickBooks as marketing expense. I am in the process of adapting the novels into screenplays, but it's time to give the books the attention I never have for marketing. I write. I dislike marketing; but to share the work, I see no better venue in the country than BEA.
    February 22, 2011 7:27 PM

  4. Our entire team at BlogWorld and our community couldn't be more excited about this co-location with BEA. Can't wait to meet you all in person in the big apple.

    Rick Calvert
    CEO & Co-founder
    BlogWorld & New Media Expo