From today's Press Release:
Marquee Author Appearances Now Available to Public for Free Viewing
Norwalk, CT, May 23, 2012: For the first time ever, BookExpo America (BEA) will make its high profile author appearances available to the public for viewing live or on demand. Notably, BEA’s celebrated Author Breakfasts, a main highlight of show activity, will be streamed live via Livestream, a leading company in the streaming technology field. A premier platform for producing live events online, Livestream works across the web and mobile, providing high quality video and interactive social features including chatting and sharing. Among many features, the streamed BEA author events will showcase “buy buttons” from Indiebound, Sony, Amazon and Barnes & Noble which will allow viewers to order current titles or place a pre-order for titles being discussed that have not yet been released.
Other author events which will be captured for viewing include programming on BEA’s Downtown Stage as well as all the BEA Editor Buzz panels. Both the live programming and the recorded programming will be archived and will be available for viewing on demand during the show as well as after. BEA’s dedicated channel on the Livestream network will not only be available for viewing at www.bookexpoamerica.com and www.facebook.com/bookexpoamerica but it will made available to dedicated industry trade sites including Publishers Weekly, Publishers Lunch, Shelf Awareness, The Book Reporter as well as the global Reed book fairs which include London Book Fair, Salon du Livre, and the Tokyo Book Fair. Additionally, scores of bloggers will also be carrying the feed to their audiences.
“This is a game changer for BEA,” notes Steven Rosato, Show Manager for BookExpo America. “The potential exposure for authors is tremendous as we extend our reach beyond the four walls of Javits to readers and book enthusiasts everywhere. Our high profile Author Breakfasts are often sold out, attracting a huge audience, and filling our auditorium to capacity. Now we can share these special events with an even wider audience, offering an unparalleled opportunity to build buzz, while offering the book consumer a rare opportunity to peak ‘behind the scenes’ at the annual book convention. It’s a win/win for everyone. Without a doubt, this is the most significant new initiative that BEA has ever undertaken.”
In total, BEA will broadcast 20 hours of live coverage from the convention and organizers note that they will continue to add recorded events that take place during BEA to the BookExpo website for several weeks following the close of the show. All of the live events will feature Twitter and Facebook sharing and an interactive chat feature allowing viewers from around the globe to interact. A select few questions will be taken from outside viewers for BEA panelists.
BookExpo America will take place in New York City at the Jacob K. Javits Center, June 4 – 7, 2012. For more information about BEA, please visit www.bookexpoamerica.com and connect with BEA on Twitter, Facebook, LinkedIn and YouTube.
Post a Comment