Friday, April 12, 2013

BookExpo America: Global Market Forum: Mexico

The Global Market Forum: Mexico at BEA 2013 is an ambitious one-day series of educational sessions that present the exciting book and publishing industry that exists in Mexico today.  The focus of this groundbreaking forum is to encourage an open exchange of thoughts, educational information and proactive solutions that ultimately unlock challenges of logistical and cultural barriers. Join BEA's Global Market Forum: Mexico where publishers from both the United States and Mexico, learn to best serve Spanish readers with literature that they will love!

9:30 - 9:40 am Opening remarks

9:40 - 10:30  Overview of Mexican Publishing and the Spanish Book Market in the US
Top players from Mexican publishing companies share the key drivers that define the book industry in Mexico. Learn what domestic companies are shaping the market and who their domestic and international competitors are. Find out how books perform in comparison to other media content in Mexico. Discover the impact of the overall economics in the emerging Mexican literature market.

10:40 – 11:30 Independent & Alternative Publishing – Bucking the trend
Mexican publishing initiatives are largely comprised of small and medium sized publishing companies and independent enterprises. As a result, smaller publishers have found that they are more able to create closer relationships with authors. This has resulted in books that are focused on topics and agendas that rarely make it to bestseller lists. These types of titles are a crucial and important component to what has given a voice to the large and diverse community that has formed Mexico’s lush literary culture. 

11:40 – 12:30  Mexico’s cultural ambitions on books, reading, translation and a broader exchange with the US market
Public initiatives and supportive policies are at the core of the people’s agenda in Mexico. The proposed instruments include funding for translation, the by far most important and largest international book fair in the Spanish language at Guadalajara, as well as ambitions to open new ways for a better mutual exchange of books, business and culture with the huge US Spanish language market. Expert speakers will introduce a set of case studies highlighting these programs. An assessment how these initiatives can help move titles out of Mexico and into the US for American and Spanish audiences will be covered. Working with translations, co-edition projects and exports and cultural co-operatives will also be a focus of this panel discussion.

12:30 – 1:30 Lunch Break

1:30 – 2:20  Following The Book Chain.
Expert speakers, including distributors, policy makers and marketing professionals, will explore book production and how to find audiences domestically and internationally. Learn key information about imports and exports and the complex set of rules that comprise best practices. Discover how to walk books across the border between Mexico and the United States. Find out what the current trade limits are and what initiatives would be required for Mexican literature to expand into the U.S. marketplace.

2:30 – 3:20 Pack Light – eBooks Make Travelling Across Borders Easy!
The United States has felt the digital revolution and all the positives it has brought into the publishing industry. In Mexico, the digital revolution has just begun. Learn about the opportunities that are re-inventing the publishing industry south of the border. Join this controversial exchange on what digital eBooks mean to Mexican publishers and how a global domination impacts the future of digital innovation. Discover the value of bringing diverse literature from Mexico into the U.S. markets through digital distribution.

3:30 4:20 The World of Children’s and young adult books in MexicoBooks for young readers are at the core of any country’s strategies to reach out to new frontiers, which is clearly the case in Mexico. A high standard in story telling as well as in design and illustrations meets with high expectations to buy and sell rights. Three leading innovative Mexican publishers will introduce their newest and most exciting creations, and compare them to their US equivalent’s works and expectations.

4:30 – 5:00 Creating Future Partnerships – Match Making and Speed Dating!
An open forum for match making and informal discussions promote 5 initiatives of Mexican literature. Join in on the fun – 5 slots of 5 minutes will highlight 5 fabulous opportunities.

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