While BEA is still 6+ months
away, planning is at its peak right now with an intense effort to insure BEA is
proactively focused on what the industry needs and delivering value to all of
BEA's participants. A big transition in 2013 for BEA will be opening
wider to consumers which BEA has dubbed: Power Readers.
Before detailing plans around Power Readers, I want to emphatically point out that BEA's core remains as a trade event. BEA will always be the B2B marketplace and biggest stage for the publishing industry in North America. BEA has undergone significant changes over the last few years - as has the publishing industry. BEA is not simply a reflection of those changes, but is proactively addressing the new challenges facing publishing with solutions highlighted through the conference program, a marketplace for the latest in digital innovation, opening international markets through the Global Market Forum program and being the single most impactful launching point for a new title anywhere.
Power Readers, here are the basics: BEA will promote to consumers to attend exclusively on Saturday June 1st who will be badged as Power Readers. Power Readers will pay to attend. Exhibitors will be permitted to sell directly to anyone during BEA as long as they are registered with the state of NY and collect taxes (instructions for registering with be provided). BEA will offer a solution to sell books through an approved vendor, those details are in the works. There will still be a significant amount of booksellers and librarians that want a Saturday to attend BEA as well as it is cheaper and more convenient for them.
Power Readers will make BEA will be a pop culture event that is a compliment to the industry's trade show. This will open new promotional opportunities for publishers. Power Readers will change how media covers BEA, bringing more focus and attention on the latest titles and highest profile authors. Publishers will be able to connect directly with consumers and consumers will have access to their favorite authors on a scale that was never been available to them in one place at one time.
Before detailing plans around Power Readers, I want to emphatically point out that BEA's core remains as a trade event. BEA will always be the B2B marketplace and biggest stage for the publishing industry in North America. BEA has undergone significant changes over the last few years - as has the publishing industry. BEA is not simply a reflection of those changes, but is proactively addressing the new challenges facing publishing with solutions highlighted through the conference program, a marketplace for the latest in digital innovation, opening international markets through the Global Market Forum program and being the single most impactful launching point for a new title anywhere.
Power Readers, here are the basics: BEA will promote to consumers to attend exclusively on Saturday June 1st who will be badged as Power Readers. Power Readers will pay to attend. Exhibitors will be permitted to sell directly to anyone during BEA as long as they are registered with the state of NY and collect taxes (instructions for registering with be provided). BEA will offer a solution to sell books through an approved vendor, those details are in the works. There will still be a significant amount of booksellers and librarians that want a Saturday to attend BEA as well as it is cheaper and more convenient for them.
Power Readers will make BEA will be a pop culture event that is a compliment to the industry's trade show. This will open new promotional opportunities for publishers. Power Readers will change how media covers BEA, bringing more focus and attention on the latest titles and highest profile authors. Publishers will be able to connect directly with consumers and consumers will have access to their favorite authors on a scale that was never been available to them in one place at one time.
Any idea what the Power Reader rate will be?
ReplyDeletePower Readers will be $49.00
ReplyDeleteThanks Steve! I look forward to participating again as a Power Reader. It's more economical for me that way instead of attending as a Blogger.
DeleteIs there a limit on the number of Power Readers? How many Power Readers can we expect to see on the floor? Exhibitors being able to sell is a pretty big leap for BEA. Bravo!
ReplyDeleteWe definitely are looking for a significant increase, but do not envision that it will be much more than 2,000 to 3,000 people. There will still be 7,000 to 8,000 trade people 'working' BEA that Saturday, that is accounting that more than usual will avoid the Saturday, but there is a good contingent of booksellers and librarians that need a weekend day to attend BEA. We are being purposeful and aggressive, but still are doing this in measured steps. The ultimate goal is that in 2-3 years there are 15,000 to 20,000. Nothing like a ComicCon, but genuinely a buzzy pop culture event, for the literary set!
DeleteAny idea when the power reader tickets will go on sale?
ReplyDeleteIn the next couple of weeks. We have worked out the kinks with our registration vendor but we are trying to put together a cool package for the early birds, we want them to have something that is exclusive or special.
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