While it seems like we have been in radio silent mode, we have actually been working at a fever pitch to address some substantive yet subtle changes for BEA and BookCon 2015 that we expect will have a significant impact that will better serve the vast majority of those vested in either BEA and/or BookCon - that will benefit exhibitors, attendees and fans.
- BEA will run Wednesday May 27th 1:00 - 5:30, Thursday May 28th 9:00-5:30 and Friday May 29th 9:00- 5:00. BEA as a trade event is more compelling and better attended on business days. This format provides 21 hours of exhibit time versus what had been 22 hours. We will face some challenges with the conference program schedule and set up time, but this makes BEA a more compact event without cutting significant time and time does = opportunity.
- BookCon will run full days (exact hours TBD) on Saturday and Sunday. The main thing here is the companies that get value out of a consumer event cannot seamlessly interact with the trade at the same time. There is a tremendous of efficiency by having BookCon follow BEA but they are really separate things. That will also allow the companies vested in BookCon to staff properly and save on T&E by reducing some personnel.
- To those that had complaints about BookCon - with lines, crowding, etc... Those complaints were valid and this split will allow us to mitigate all of those issues. It is a long list of items that need to be addressed, but every single issue will be fixed in order to make BookCon a safe and pleasant experience.
- I understand as I would make the same leap that people from the outside see BookCon as a big money grab. Based on the additional investment needed for a separate ticketing system, separate website and dedicated app and additional marketing plan, additional costs for security and cleaning, BookCon barely broke even. BookCon was launched to give books a platform in pop culture. The expectation is it will be a profitable event going forward, but only if we deliver a great experience for fans and a valuable investment for publishers.
- Power Readers - We heard your complaints and will look for a way that we can give you the experience you originally enjoyed in supporting BEA. We recognize BookCon is a very different experience and that was intentional in order to draw consumers that are not thinking of or buying books. We understand you are different and you have a value that is incredibly important to the publishing ecosystem. Please be patient with us and let us continue to sift through the feedback so we can find a way that let's us blend the events for this distinct group without upsetting the balance for BEA's trade activity.