Friday, September 5, 2014

The Power of looking at things differently...

Before you read through, take 2 1/2 minutes to look at the IKEA video below.  While it is an ingenious way to promote their catalog - it is a great way of looking at the technology of the printed book and more so for power of looking at something so familiar in a different light.

There are things in the world from our spouses to our drive to work, where through time and repetition, we lose sight of the power, the beauty and vitality of things simply because we stop noticing.   My wife might not think so, but 15 years later, when I look at her, I still see the woman that walked through a door for meeting and I first laid eyes on here in 'that way' and she took my breath away.  Most days I take the Merritt Parkway to and from the Reed offices in Norwalk. It was 6-7 years ago, stuck in traffic that I was next to this tree pictured below (thank you Google maps) and I started looking at it and was awed by how cool this tree was that sits between 2 lanes of traffic, yet stretches its branches up toward the sky like a hundred giant fingers trying to grab what ever the world has to offer that day - rain, snow or sun - swallowing it all.

My wife still takes my breath away and more days than not, when I drive by that tree each way to and from work, I see something for what it is, an amazing product of nature.  

So what does all this have to do with BEA???  It takes looking at BEA in a different way to appreciate the power and vitality of the publishing industry and bookselling.  It takes that lens to focus us on the things that will continue make publishing and bookselling thrive.  Towards that, we are evolving by making BookCon a two day event and the shift to keep BEA focused on the trade, making it more compact/vibrant - happening during the week and eliminating the weekend

That is old news at this point.  I am here to share  2 of BEA's main initiatives for 2015:
  1. Expand and offer more low cost exhibit options - including options in the Author Hub, The Translation Market, the Publisher Discovery Zone (PDZ) and Start Up Alley - ranging from $599 to $3,200 for a fully furnished turn-key booth in the PDZ
  2. Better business opportunities through connectivity
    • Bring back VIP Tours and Rewards Program 
    • High level matchmaking that is built into Global Market Forum (GMF) 
    • Deliver 500 new core attendees thru added travel subsidies in the VIP program 
    • More targeted events like the Museum Store Breakfasts which brings buyers and sellers of niches together in a way that allows them to connect 

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