Friday, September 2, 2011

Unbroken is breaking new numbers

I borrowed the info below from today's PW Daily.  It caught my attention because I loved this book - Unbroken by Laura Hillenbrand - one of my favorite reads this year.  It is staggering to think that this book can sell 1,000,000 copies in hard cover PLUS 650,000 e-book copies.  This is proof that digital is bringing in new readers, getting people to buy books they might not have otherwise purchased a title which is not at the expense of print.  I am sure there are people that downloaded the e-book instead buying the hardcover, but I am guessing they might have told a few friends how much they loved this book - influencing them to go out and buy the hardcover (or e-book).  A great story is a great story, no matter what format it comes in. 

In comments about its strong six-month results Wednesday, Random House chairman Markus Dohle cited the number of bestsellers it had in the period as a key reason for the jump in earnings. One of its strongest performances was by Laura Hillenbrand’s Unbroken, and today the  Random House Publishing Group announced that the title has passed the one-million-copy milestone in hardcover copies sold.  T

he story of Louis Zamperini, a World War II bombadier who crashed in the Pacific, was marooned on a raft for 47 days and survived being tortured in a Japanese POW camp, was published by the Random House imprint in November 2010, and has also sold about 650,000 e-book copies. Random Group publisher and president Gina Centrello noted, "In this time of explosive growth in e-book sales, the mega-success of Unbroken in hardcover clearly underscores that the demand for print editions of great reads is still enormous."

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