The official source for BookExpo announcements and news delivered by BEA Show Director Steve Rosato.
Wednesday, February 8, 2012
Pinteresting - BEA jumps into new platform
Haven’t heard of Pinterest? Well, neither did I until just a few weeks ago. I have since learned that Pinterest is the fastest growing new social media sharing tool. It is based on the concept of organizing and sharing images you find on the Web in the form of a pin board. Pinterest has quickly become a large source of referral traffic to many websites—in fact, driving more referral traffic than Google Plus, LinkedIn and YouTubecombined - which seems kind of staggering.
The BEA team created a number of boards and been pinning up a storm! Besides the pin boards we created, the Favorite Places to Read board was made as a home for user-generated content—engaging YOU, our BEA community, to submit pins to us for the board.