BEA as well as Reed as an organization present webinars with some frequency, but seldom on a subject or topic that impacts my responsibilities. I do not use this space and or take advantage of your attention for anything that is not newsworthy in relation to BEA or the publishing industry. I am not going all ‘soft-sell’ here, but I am plugging our Google+ webinar because I am interested in learning more about Google+ and genuinely look forward participating in this webinar because this is going to make a difference in how BEA interacts with our varied audiences going forward.
The reason I see this being important for people who frequent this space is based on a conversation with a good friend in the industry who is a senior marketing exec for one of the big 6 publishers. Our lunch was as much about catching up, hear how his family is doing, ect… but I depend on his opinion (and many others) to make sure BEA’s shifts and strategies will continue to serve BEA's exhibitors and attendees. I also depend on this feedback to hear what is going on in his world as major publisher, what is good – where is there opportunity and what is becoming irrelevant. The biggest take away I got from talking with him, other than the smile of enjoying lunch with a friend, was the biggest change he is dealing with as a publisher is how books are being marketed. There are more opportunities than ever before through the internet. These opportunities are cheap, allow for experimentation and can be highly targeted. That is why I see our Google+ webinar as news and a valuable use of my time or yours. The opportunities for marketing are growing to be limitless but the infrastructure for delivering your messages and connecting will be places that we know like Facebook, Twitter and new ones like Pinterest and Google+ are going to be just as critical – so get on board or get out of the way, things are only going to go faster and I want to make sure I can intelligently use the options that are out there.
Launched on June 28, 2011, Google+ is the latest attempt at social networking with approximately 100 million users and is now considered a 'Big Five' social network. With features such as 10-person video chats called Hangouts, the ability to arrange contacts in Circles, and rich multimedia publishing opportunities with photos, videos, and text makes Google+ the hottest place to be to get found quickly online.
This one-hour Webinar will focus on the vital pieces of Google+-giving some tips & tricks, and sharing what other members of the industry are doing to stake their claim on this social network. Targeted to members of the book industry, this webinar will give publishers and authors new ways to build relationships with readers, new ways to build lists, and more.
You'll learn how to establish a presence on Google+ or get tips & tricks to expand your presence of Google+. Learn more here.
This Live Webinar is 60 minutes with an exclusive interactive
15 minute Q&A period at the end.
Sign up for this live interactive Webinar for only $25!
Please Note: You will need to create a ProLibraries account in order to register for this Webinar - there is no cost to create an account.