Nothing surprising here, although it is encouraging that the stats indicate that digital continues to prove to be a format option and not a replacement for the printed book. Books still work great.
Pew Research Center Study: Americans Are E-Reading
One-fifth of American adults (21%) say they have read an e-book during the
past year, according to the Pew Research Center's Internet & American Life
Project study, which also noted a marked increase in e-readership following the
holiday season. In mid-December 2011, 17% of American adults had reported they
read an e-book in the previous year. |
The study, which was funded by the Bill & Melinda Gates Foundation, found that about 43% of Americans age 16 and older read long-form digital text (e-books and magazines) and many said they are reading more because the material is in a digital format. Among respondents, the average e-book consumer read 24 books (the mean number) in the past 12 months, compared with an average of 15 books by a non-e-book consumer.
The study also noted that 88% of those who read an e-book during the past year also read a printed book. Overall, 72% of adults read a print book, compared to the 21% who read an e-book and 11% who listened to an audiobook.
Among the 14% of Americans age 16 and up who read both print books and e-books, readers preferred e-books when they wanted to get a book quickly (83%), when they were traveling or commuting (69%) and when they were looking for a wide selection (53%). However, print editions were strongly preferred when it came to reading to children (81%) and sharing books with others (69%).
Other significant findings from the Pew Internet Project survey: