Tuesday, March 2, 2010

More and less - 2 different stories.

“Edelweiss” a new internet-based service from Above the Treeline that supplements or replaces traditional print catalogs. Edelweiss was formally launched at BEA last year and has since seen rapid and widespread adoption within the publishing for publishers seeking to reduce catalog costs while reaching a wider community of catalog readers on the Web.  “We’re thrilled to debut Books@BEA because it’s yet another added value to both attendees and exhibitors and demonstrates BEA’s commitment to keeping pace with the evolution of the industry,” notes Steve Rosato, Event Director, BEA, Reed Exhibitions. “Our partnership with Above the Treeline will make it easier for Booksellers and the media to find exciting new titles and authors and for publishers to promote and sell their books.”

I clipped the above from the press release that will be going out today with complete details.  The thing that excites me most is this is a genuine value for participating in BEA for both everyone.  That is the more story for today.

The less story is something I am looking forward to participating in this weekend.  I will have a lot less hair sometime on Saturday afternoon along with my son Josh.  We will both have our heads shaved participating in St. Baldrick's.  If you have not heard of The St. Baldrick's Foundation, it raises awareness and funds to fight childhood cancer.  Participants in a St. Baldrick's shave their heads in exchange for donations towards research. Efforts fund research and bald heads are a display of solidarity with kids who have cancer. Since its founding in 2000, the St. Baldrick's Foundation has raised over $69 million by shaving over 107,000 heads in 24 countries. St. Baldrick's funds more childhood cancer research grants than any organization except the U.S. Government. 

So if you see me next week - I will have a lot less hair.  The local group that is affiliated with this event is TeamBrent who have personally raised $3.5mm since 2005.  This is a husband and wife whose 3 year old son was fighting stage IV neuroblastoma.  They have thrown themselves into doing something that will make a difference.  Happily Brent is doing well and living the life of an 8 year old boy.  If you are motivated to sponsor me - you will have license to rub or make fun of my slighly mishapen head.  Contact me directly or use the link to the donation form below the link with details about TeamBrent.

1 comment:

  1. Steven, thank you so much for promoting St. Baldrick’s. We are proud to count you as a member of the St. Baldrick’s family. With your help, we are a few hairs closer to conquering kids’ cancer!